Not if done strategically. By choosing products with high perceived value and manageable cost, brands can drive loyalty and revenue side by side.
JouJou Botanicals Doubles the Glow: 34.64% of Orders Now Include Gifts
Joujou Botanicals boosted AOV by 34.64% with AOV.ai’s Buy X Get X campaigns, lifting cart value and customer satisfaction.
App
AOV Free Gift
Industry
Beauty & Fitness
Region
Croatia
Updated
20%
Conversion rate
34.64%
Order gift rate across the entire store
About JouJouBotanicals
Joujou Botanicals has always believed skincare is more than surface-level beauty. Their plant-powered formulations, which blend modern science with traditional wisdom, have earned them a loyal following among eco-conscious beauty lovers. But behind the glow, the brand was facing a familiar challenge: how to increase average order value (AOV) without leaning on margin-eroding discounts.
Breaking Free from the Discount Loop
Discounts had become a crutch. They drove short-term sales, but at the cost of profitability and long-term loyalty. Customers learned to wait for the next percentage-off promotion instead of purchasing at full price. Joujou needed a smarter, more sustainable way to deliver value — one that felt like a win for both the shopper and the business.
The Turning Point: Gifts with Real Value
Enter AOV.ai’s Free Gift engine. Instead of following the predictable “Buy X, Get Y” pattern, Joujou Botanicals flipped the script with a bold twist: Buy X, Get X.
The idea was disarmingly simple. Add a qualifying product to your cart and receive the same item as a free gift: no codes, no fine print, just instant value. Customers didn’t just walk away with “more stuff.” They received more of the very product they already trusted and loved.
This strategy turned gifting into a moment of delight. Shoppers felt rewarded without navigating confusing mechanics, and the transparency of the offer built immediate trust.
Campaign Highlights That Sparked Growth
The campaigns played out across Joujou’s bestselling products:
- ISLAND GIRL Summer Oil — Buy one, get one free (scaling up to Buy 3, Get 3).
- Fig Glow Shimmer Body Jelly — Buy one, get one free.
- JUICY DREAM Lip Velvet Oil — Buy one, get one free.
Behind the scenes, AOV.ai’s features made the magic work. Scaling formulas nudged shoppers toward bigger baskets. Automatic selection removed friction, while smart visibility such as promo badges, progress bars, clear messaging, etc kept customers engaged.
Or as Joujou’s team put it:
Wow! This app really helps to increase the AOV of the order. I just love all the combinations it offers (like buy 2 same products, get x free, or buy 2 different products from collections I chose and get x for free + various combination of value triggers). Plus, you can adopt it to all the languages your store has, and the way to translate it is so easy.
The Alyssa from support is just amazing! The support is in chat, quick, knowledgeable and patient with all the questions you may have. And is like that even on a free version.
I definitely recommend it, 5 out of 5 stars in my book!
The Results: Higher Baskets, Happier Customers
Within just three months, Joujou Botanicals saw measurable transformation:
- 34.64% of orders included gifts, directly lifting average order value.
- Multi-unit purchases increased, thanks to scaling logic like Buy 2, Get 2 or Buy 3, Get 3.
- Cart completion rates improved, as customers felt confident knowing their rewards were instant and transparent.
This wasn’t just about bigger baskets. It was about building customer’s satisfaction and reducing hesitation at checkout. It brought the kind of intangible trust that fuels repeat purchases and strengthens the brand’s long-term growth.
From Discounting to Delight
Joujou Botanicals’ journey proves that “free” doesn’t have to mean lost revenue. Done strategically, gift campaigns can drive AOV and enhance customer’s happiness side by side. With AOV.ai, they turned a discount problem into a growth engine, and their customers are glowing right alongside them.
